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Risk of predicting the death of TV viewing in the face of younger behaviours
Plus some of the recent developments in the world of microdramas.
15 hrs ago
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Jen Topping
12
How to think about your production company’s model as you plan for the future
And a little on this Substack’s two year anniversary....
Sep 2
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Jen Topping
10
August 2026
Edinburgh TV Festival’s MacTaggart: The disruptors become the disrupted
And how to think about building a strategy within this context.
Aug 27
•
Jen Topping
13
5
3
Beyond the hype: understanding our new converged market and what it means for TV
The conversations TV should be having to be able make more informed decisions about the future.
Aug 26
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Jen Topping
9
What TV & movie producers should be thinking about (2026) part 2
Last week, I outlined what I think are the big themes and trends that should be at the forefronts of our minds over the coming year when making plans.
Aug 19
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Jen Topping
8
What TV & movie producers should know (2026) - part 1
A 6,000 mega post that summarises what producers should know about our current market.
Aug 12
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Jen Topping
10
1
Measuring hype; Meta's huge fine; Tracking the growth of Docs to Watch
Tracking the gap between what gets hyped and what has long term success.
Aug 7
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Jen Topping
7
Microdramas & vertical video: more shifts as the market develops
The microdrama, gamified storytelling apps and vertical video space is fasts moving, and here is the latest in a semi-regular summary of what we know so…
Aug 5
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Jen Topping
17
2
July 2026
TV's most under-used assets
How your rushes and email lists can be used in the direct-to-consumer market.
Jul 29
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Jen Topping
4
1
Bad actors, AI & prediction markets are a terrifying mix
Plus the latest on how page impressions are a declining business, Xbox layoffs, the importance of live and in person, plus Instagram and comedy.
Jul 24
•
Jen Topping
12
2
1
Meta, Instagram & AI: what they are up to matters for TV producers
How Meta is taking on the streamers and YouTube in the living room.
Jul 22
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Jen Topping
5
2
The mismatch between what people watch on YouTube & how much it costs to make
Plus more on Netflix, AI training models, and non-human traffic...
Jul 18
•
Jen Topping
19
9
1
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