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Wildlife creators TV producers should know about
Wildlife and natural history have long been staples of TV: from David Attenborough’s flagship cinematic titles through to nature and animal programming…
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Jen Topping
'A bottomless pit of plagiarism': Disney & Universal sue gen AI company Midjourney
Plus what next after the WBD split; MLB partners with creator company Jomboy; more on microdramas; Mubi lands $100m investment; and Apple's new TV…
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Jen Topping
What woodworking creators can tell us about brand partnerships
As well as other ways to make money on YouTube and social.
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Jen Topping
Cable TV: the costs and volume of ads
In a world with lots of streaming competitors, at what point does the monthly fee plus the amount of ads become unappealing to US subscribers?
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Jen Topping
1
Sketch comedy & sitcom creator trends TV producers should know about
Comedy has long been a staple of social video since it emerged in the mid-2000s, as making people laugh with skits or stunts has long been a way to go…
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Jen Topping

May 2025

TV's big generational shift
Plus big announcements in documentary production.
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Jen Topping
What food can tell us about the creator economy
Some of the tensions in building direct-to-consumer businesses can be spotted in the food genre.
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Jen Topping
Netflix vs YouTube: the next big streaming battle
More niche VOD services getting into the market, plus (some) data transparency comes to podcasting.
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Jen Topping
6
YouTube is a TV formats playground
How YouTube has become a natural home for formats.
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Jen Topping
Streaming profits aren’t replacing those lost by linear TV
The return of the HBO brand; are we about to see a shift at Warner Bros. Discovery; plus nervousness about Apple and its cinematic strategy.
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Jen Topping
5
Online scripted drama: what TV & film producers should know
There is movement afoot in the online scripted drama world.
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Jen Topping
3
A big deal: Google and Apple both lose important court judgements
Plus tax credits, tariffs and Trump; newspaper publishers continue their investment in video; and the shape of the global podcast economy.
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Jen Topping
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