Business of TV

Business of TV

Home
Notes
Case Studies
Archive
About
How a privately funded feature doc got 24m views on YouTube
Also, is Instagram and TikTok coming to TV; is there enough ad money to go around? Plus C4 launches a new YouTube comedy brand.
 • 
Jen Topping
1
How travel creators have been reimagining the TV travelogue format
More than just a great way to finance holidays, many creators have established travel content businesses with a range of revenue streams.
 • 
Jen Topping
Is AI experiencing the trough of disillusionment?
From concerns AI's got cognitive dementia, to worries about its psychological impact, AI appears to be going through a tricky phase.
 • 
Jen Topping
5
How the arts can use online platforms to reach global audiences
Creators, streamers, museums and galleries are building direct to consumer channels.
 • 
Jen Topping

June 2025

The indie film movement bypassing gatekeepers and building fandoms
Plus more on TV's unique position in the creator market, and be aware that how online views are counted has been changed.
 • 
Jen Topping
6
Family friendly YouTube content: the biggest opportunity for TV producers in the creator market
Is there a gap for TV producers who instinctively understand how to make family friendly content that appeals to a wide age range?
 • 
Jen Topping
Pivot: If big tech companies change their strategies, how does that affect TV producers?
Plus Tubi partners with creators, UK commercial broadcasters unite to grab more ad money, Netflix launches TV channels in France.
 • 
Jen Topping
Wildlife creators TV producers should know about
Wildlife and natural history have long been staples of TV: from David Attenborough’s flagship cinematic titles through to nature and animal programming…
 • 
Jen Topping
'A bottomless pit of plagiarism': Disney & Universal sue gen AI company Midjourney
Plus what next after the WBD split; MLB partners with creator company Jomboy; more on microdramas; Mubi lands $100m investment; and Apple's new TV…
 • 
Jen Topping
What woodworking creators can tell us about brand partnerships
As well as other ways to make money on YouTube and social.
 • 
Jen Topping
Cable TV: the costs and volume of ads
In a world with lots of streaming competitors, at what point does the monthly fee plus the amount of ads become unappealing to US subscribers?
 • 
Jen Topping
1
Sketch comedy & sitcom creator trends TV producers should know about
Comedy has long been a staple of social video since it emerged in the mid-2000s, as making people laugh with skits or stunts has long been a way to go…
 • 
Jen Topping
© 2025 Business of TV
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture