What TV producers should know part 3

The third in a three part series.

This is the final post in a three part series where I’ve tried to sort the wheat from the chaff and provide some sort of focus to help producers really understand where to invest their energies over the next years for their businesses and careers in this time of great upheaval.

As mentioned previously, how to manage holidays and downtime is a regular theme amongst Substackers who are single operators like me. My challenge in planning for this summer was how to ensure I’m delivering what paid subscribers are expecting, while also giving myself a break to recharge with my family. So I’ve done a series of posts to give you food for thought as you plan for the future while I take a holiday.

A quick last plug for my survey - if you’ve time I’d really appreciate your thoughts on what works about this Substack and what doesn’t. If you’ve filled it in already, then I’m hugely grateful, if not, I’d really appreciate your insights. It will only take a minute or two….

To recap, the first of these three posts I wrote about the external market conditions that are beyond all our control.

What TV producers should know part 1

This included factors such as:

1. TV is undergoing a significant disruptive transformation

2. Disintermediation: The dilution of the power (and need) of gatekeeping

3. The internet is all about direct to consumer

4. Competitors for audience attention now include anyone and everyone

5. Audiences are much more fickle than in the past

6. Audiences continue to appreciate longer form video as well as TV and cinema

7. The operating costs of streaming are very different from broadcasting

8. Overarching war between tech companies

9. Tech companies are going to pivot and the successful companies today might not be in the future

10. TV, media and the internet are local, global and niche

11. Regulation shifts such as antitrust and AI

12. Truth and disinformation

13. Why advertisers are the key bellweather.

The second week, was some of the issues that are within your control, in terms of how you respond to those external market conditions.

What TV producers should know part 2

This included sections on the following:

14. Embrace a multiplatform mindset

15. Building self-reinforcing activities that feed off each other

16. Treat YouTube as seriously as you treat Netflix

17. There is no one to ask for permission, no rules and no guidebook

18. Embracing test and learn

19. The right attitude is essential

20. The importance of global niches, tribes and fandoms

21. TV producers are audience specialists

22. Authentic, human, curated, trustworthy.

In this final post of three, here are some practical issues to help you put this thinking into action.