What is Business of TV?
My name is Jen Topping, and I’ve spent pretty much all my career working at the point where TV and the internet meet.
In both staff roles and consultancy, I’ve worked for broadcasters (Channel 4, the BBC, STV), games companies (Xbox), publishers (Beano Studios), arts organisations (the Booker Prizes). I’ve also worked with over 100 independent TV production companies to help them build their businesses in our disrupted age.
I take that experience along with the latest industry insights blend it each week into a digest specifically to help producers understand how our market is changing so you can all plot your next moves.
This newsletter is for TV and film producers (and anyone working in the media industry) to shortcut your understanding so you can navigate the myriad of platforms and tech out there. The ambition is to help producers gain insights into how consumer behaviours are changing; find where to start with new sources of finance or think about ways you can build TV and content brands in an online world.
What you’ll get if you subscribe
Free subscribers: Every Friday you’ll get an email full of trends that (I think) are of strategic importance in the medium to longer term; those which may have an impact on our industry in the not too distant future.
Paid subscribers: As well as the weekly Friday email, you’ll get a second email full of case studies of online content businesses, brands, channels, creators and campaigns. A primary focus is YouTube, but also includes social, podcasts, newsletters and more. The goal is to create a catalogue of case studies to help producers think practically about how the creator and direct to consumer market works. You also get full access to all the archive of posts.
I’m UK based, and the core audience for this newsletter are TV/film and online content professionals - although anyone is welcome! I often include insights into the global market - especially the US and streamers - which are likely to have an impact on the UK TV production sector, as well as producers across the world.
About me
Finally a little more about me - I’ve been a consultant for more than a decade, and fortunate enough to work with companies and brands across TV, film, digital, the arts and publishing sectors. Previously, I was at the Microsoft studio making interactive TV for Xbox, and at Channel 4 for seven years working across 4oD, multiplatform TV shows, channel4.com, YouTube and social. I’ve an MBA and I started my career in newspapers, and then at the BBC as a news trainee.
You can visit my consulting website here, or alternatively get in touch via LinkedIn or hello@businessoftv.com.
Get in touch
Please follow on X/Twitter @businessoftv and BlueSky @businessoftv, or send a message below and I’ll get back to you.
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