What is Business of TV?
My name is Jen Topping, and I’ve spent pretty much all my career working at the point where TV and the internet meet.
The purpose of this newsletter is to help TV, film and online content producers understand how our market is changing and to share a collection of trends and insights to help you plot your next moves. I sift through all the noise to identify what really matters to TV and film professionals to help you navigate the myriad of platforms and tech out there; understand how consumer behaviours are changing; find where to start with new sources of finance or think about ways you can build TV and content brands in an online world.
What you’ll get if you subscribe
Free subscribers: Every Friday you’ll get an email full of trends that (I think) are of strategic importance in the medium to longer term; those which may have an impact on our industry in the not too distant future.
Paid subscribers: As well as the weekly Friday email, you’ll get a second email full of case studies of online content businesses, brands, channels, creators and campaigns. A primary focus is YouTube, but also includes social, podcasts, newsletters and more. The goal is to create a catalogue of case studies to help producers think practically about how the creator and direct to consumer market works. You also get full access to all the archive of posts.
I’m UK based, and the core audience for this newsletter are TV/film and online content professionals - although anyone is welcome! I often include insights into the global market - especially the US and streamers - which are likely to have an impact on the UK TV production sector, as well as producers across the world.
Finally a little about me - I’ve been a consultant for over a decade, and fortunate enough to work with brands across TV, film, digital, the arts and publishing sectors. Previously, I was at Microsoft working for the studio making interactive TV for Xbox; Channel 4 working across multiplatform TV shows, channel4.com and 4oD; and I started my career as a news journalist for the BBC.
You can visit my consulting website here, or alternatively get in touch via LinkedIn or hello@businessoftv.com.
Get in touch
Please follow on X/Twitter @businessoftv and BlueSky @businessoftv, or send a message below and I’ll get back to you.
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