What is the Business of TV newsletter?
My day job involves working with owners of TV & film production companies, as well those employed by broadcasters, studios & publishers, to help them develop and implement strategies to grow their businesses. As well as finding ways to develop their production operation, I also help them navigate the myriad of platforms and tech out there, understand how consumer behaviours are changing, where to start with new sources of finance or ways they can build TV and content brands in an online world.
As part of this work, often I get asked ‘where can I find out more information about industry trends?” or ‘who can I follow online to keep me up to date?’.
My answer is a long list of interesting accounts to follow, publications to read, podcasts to listen to and online channels to watch. And at that point, their faces sink and you can see them thinking ‘how on earth do I have the time to do all of that as well as run my business, be in production, pitch and develop ideas, fire fight whatever is the latest problem…’
So that is what the Business of TV newsletter aims to solve. A single weekly newsletter that gives busy TV & film professionals a selection of interesting articles, insights, podcasts and more. I choose trends that (I think) are of strategic importance in the medium to longer term; those which may have an impact on our industry in the not too distant future. I do the sifting and trawling for you, meaning you have more time to run your company and make top notch TV shows and films (which then everyone enjoys watching, so thank you).
The core audience is UK-based TV/film and digital professionals (although anyone is welcome!), and this newsletter includes insights into the global market - especially the US and streamers - which are likely to have an impact on the UK TV production sector.
As for me, I’m a consultant working with brands across TV, film, digital, the arts and publishing sectors - most recent clients include The Booker Prizes, Channel 4’s Emerging Indie Fund, Beano Studios, STV and Film City Futures. Previously, I was at Microsoft working for the studio making interactive TV for Xbox; Channel 4 working across multiplatform TV shows, channel4.com and 4oD; and I started my career as a news journalist for the BBC.
Get in touch
If you have ideas or suggestions for how this newsletter could be improved to help you cut through the noise and get the information you want, drop me an email hello@businessoftv.com or connect on LinkedIn.
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