Case Studies

Reinvigorating old brands for the new era

What does the future look like for TV brands like MTV and Comedy Central?

Sep 10 •

Brands creating their own TV formats

A wide range of companies have launched mockumentaries, comedies, competition and dating formats online.

Sep 3 •

Sporting examples building connections with fans and creators

Thanks to the internet, convergence and fragmentation are changing every market and sector, and the sport industry is no different.

Aug 27 •

Creator gameshow channels TV producers should know

Plus a little more on fads and online trends such as the latest for Kpop Demon Hunters.

Aug 20 •

Does creator-land need an injection of originality and less copycat content?

What does this mean for the future of direct to consumer; plus more evidence of the importance of an entrepreneurial attitude.

Aug 13 •

The latest on the world where creators and TV meet

Over the years, there have been many instances where influencers and creators have started to break into TV.

Jul 16 •

How travel creators have been reimagining the TV travelogue format

More than just a great way to finance holidays, many creators have established travel content businesses with a range of revenue streams.

Jul 9 •

How the arts can use online platforms to reach global audiences

Creators, streamers, museums and galleries are building direct to consumer channels.

Jul 2 •

Family friendly YouTube content: the biggest opportunity for TV producers in the creator market

Is there a gap for TV producers who instinctively understand how to make family friendly content that appeals to a wide age range?

Jun 25 •

Wildlife creators TV producers should know about

Wildlife and natural history have long been staples of TV: from David Attenborough’s flagship cinematic titles through to nature and animal programming…

Jun 18 •

What woodworking creators can tell us about brand partnerships

As well as other ways to make money on YouTube and social.

Jun 11 •

Sketch comedy & sitcom creator trends TV producers should know about

Comedy has long been a staple of social video since it emerged in the mid-2000s, as making people laugh with skits or stunts has long been a way to go…

Jun 4 •

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