Case Studies

AI & Vibe coding: how AI can be used by TV producers

A subscriber to this newsletter said he sometimes reads the title of one of my posts and thinks ‘OK, that is all a little inside baseball’.

Jan 21 • Jen Topping

Red Bull & and the power of being distinctive

Plus a new sports ents studio; creator-led sports franchises.

Jan 14 • Jen Topping

Christmas examples from creators and brands

I might be peaking a little early here, but I thought this week I’d give you a few Christmas examples featuring creators, brands and a streamer or two.

Dec 10, 2025 • Jen Topping

A round-up of new digital-first shows and some multiplatform gameshows formats

Plus the benefit of being first to market.

Nov 26, 2025 • Jen Topping

How can a creator operation fit into a TV production company?

The opportunities and pitfalls.

Nov 19, 2025 • Jen Topping

What is the difference between creators & influencers?

And a celebrity beauty brand's financials show how content can double as marketing.

Nov 5, 2025 • Jen Topping

Netflix, Spotify, and video podcasts

And how editorial decisions can exponentially drive reach.

Oct 23, 2025 • Jen Topping

The rise of AI causing worries in creator-land

And what that means for the TV and film production sector.

Oct 15, 2025 • Jen Topping

Email: a valuable asset yet to be tapped into by TV production companies

The sale of the Free Press to Paramount has brought the value of email lists into focus.

Oct 8, 2025 • Jen Topping

Membership clubs & subscriptions

And how to think about building sustaining (and potentially profitable) communities.

Oct 1, 2025 • Jen Topping

Equity crowd funding: an investment opportunity for TV, film & creators

For those in TV and film production who are curious about the creator and direct-to-consumer market, there often is a stumbling block around investment…

Sep 24, 2025 • Jen Topping

Unintended consequences: how online change is hard to predict

And even harder to respond to.

Sep 17, 2025 • Jen Topping

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