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What TV & movie producers should know (2026) - part 1
A 6,000 mega post that summarises what producers should know about our current market.
7 hrs ago
•
Jen Topping
7
Microdramas & vertical video: more shifts as the market develops
The microdrama, gamified storytelling apps and vertical video space is fasts moving, and here is the latest in a semi-regular summary of what we know so…
Aug 5
•
Jen Topping
16
1
TV's most under-used assets
How your rushes and email lists can be used in the direct-to-consumer market.
Jul 29
•
Jen Topping
3
Personal brands & how to keep hold of talented people in the age of disruption
How the tensions can play out between employers and those who want to develop their own personal brands.
Jul 8
•
Jen Topping
5
1
What is taste, and is gen AI and the creator economy making it harder to find?
Plus an ode to the value of editorial gatekeepers.
Jun 26
•
Jen Topping
9
1
How nuggets of data reveal the complexity of social video, podcasts, streaming & TV
The last five months have been utterly frantic for me, which is why I’m sending out my Wednesday post for paid subscribers on a Friday!
Jun 12
•
Jen Topping
7
Brands & documentaries: what you need to know
How to approach brands, the importance of research, and key trends in the branded documentary space.
Jun 4
•
Jen Topping
7
Get off the hype train: What TV can learn from Airbnb & Uber
And why we need to treat tech companies as normal businesses.
May 27
•
Jen Topping
8
1
New types of companies emerging in the converged TV and creator world
As a statement of the screamingly obvious, the world’s economic headwinds are causing wide-ranging anxiety.
May 21
•
Jen Topping
11
2
How to launch your own documentary
The tools on the internet - plus the right mindset - can help you reach audiences and make money.
May 13
•
Jen Topping
14
2
A round up of the goings on in the world of AI
Themes and trends that may have relevance to the TV and movie markets.
May 8
•
Jen Topping
10
1
The YouTuber to movie director pipeline
There is a particular subset of YouTubers that has been highly skilled at using the internet as a creative incubator and audience builder for their own…
Apr 29
•
Jen Topping
9
2
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