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Wildlife creators TV producers should know about
Wildlife and natural history have long been staples of TV: from David Attenborough’s flagship cinematic titles through to nature and animal programming…
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Jen Topping
What woodworking creators can tell us about brand partnerships
As well as other ways to make money on YouTube and social.
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Jen Topping
Sketch comedy & sitcom creator trends TV producers should know about
Comedy has long been a staple of social video since it emerged in the mid-2000s, as making people laugh with skits or stunts has long been a way to go…
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Jen Topping
What food can tell us about the creator economy
Some of the tensions in building direct-to-consumer businesses can be spotted in the food genre.
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Jen Topping
YouTube is a TV formats playground
How YouTube has become a natural home for formats.
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Jen Topping
Online scripted drama: what TV & film producers should know
There is movement afoot in the online scripted drama world.
 • 
Jen Topping
3
Creator niche: history
History continues to be massively popular, and there are a myriad of ways to build an audience online.
 • 
Jen Topping
YouTube creator niche: wilderness and off-grid living
Destination Adventure is a great example how the destruction of gatekeeping is enabling people from all walks of life to build audiences.
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Jen Topping
Documentary YouTube aggregators & streaming platforms
There are numerous players jostling to find audiences, and many will be in the market to acquire documentary rights from producers.
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Jen Topping
Publisher YouTube channels TV producers should know about
21 channels from news and magazines as well as digitally native companies.
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Jen Topping
News & current affairs creators TV producers should know about
16 creators and channels covering news and journalism.
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Jen Topping
YouTube scripted series TV & film producers should know
21 scripted original web series from the past 20+ years.
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Jen Topping
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