YouTube

The conversation the TV industry needs to have about YouTube & user behaviours

I wasn’t going to return to YouTube this week, but there were several reports about Barb’s latest data that prompted a few thoughts…

Jan 16 • Jen Topping

How your YouTube experience depends on who, where & what device

Plus how The Traitors shows why telly should be more bullish; Disney+ adds vertical video; what US audiences watch; and Fox launches a creator studio.

Jan 9 • Jen Topping

Scoring my 2025 predictions

Countdown to Christmas and I've had a rake through what I predicted earlier in the year.

Dec 17, 2025 • Jen Topping

What the WBD deal tells us about Netflix, YouTube, games, and short run series

Is YouTube downgrading older shorts content? Plus Disney does an IP deal with OpenAI while also hitting Google with a lawsuit.

Dec 12, 2025 • Jen Topping

The new gatekeepers

Are we asking the same questions of the new platforms - YouTube, Roblox, Meta and X - as we do of TV broadcasters, studios and film financiers?

Nov 28, 2025 • Jen Topping

Digital Content Forum: some key takeaways

Investment opportunities plus the focus on multiple revenue streams.

Nov 7, 2025 • Jen Topping

Netflix, Spotify, and video podcasts

And how editorial decisions can exponentially drive reach.

Oct 23, 2025 • Jen Topping

Are we having the wrong conversation about YouTube, creators & TV?

Instead, is the tsunami of gen AI slop about to drown us all or create an opportunity for originators?

Oct 17, 2025 • Jen Topping

Are attention spans shortening or are audiences getting bored?

Before jumping in, a quick flag.

Oct 3, 2025 • Jen Topping

Do creator fans move from YouTube to streamers and TV?

It can be a bit of a tricky dance at times writing this newsletter.

Sep 26, 2025 • Jen Topping

Calls for government intervention to protect UK public service broadcasters

Plus will the UK's film & TV tax credits system be widened?

Sep 19, 2025 • Jen Topping

TV & YouTube: What people watch on their TV sets

To begin this week with a moment of self-indulgence: it is one year since I started writing a post each week (and from March, it became two posts).

Aug 29, 2025 • Jen Topping

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts