YouTube

What TV and movies can learn from music

Plus a little on the Paramount and WBD situation, as well as a call for female film makers to enter a surf film competition.

Feb 27 • Jen Topping

The kids TV and wider content market

The importance of shared culture & quality kids content, tricky business models, social media bans and YouTube getting an easier ride than other UGC…

Feb 25 • Jen Topping

Multiple things can be true at once in the disrupted world of TV & online content

Feb 13 • Jen Topping

Measurement across TV and tech platforms

And why this really matters to TV producers and the wider industry.

Jan 30 • Jen Topping

The conversation the TV industry needs to have about YouTube & user behaviours

I wasn’t going to return to YouTube this week, but there were several reports about Barb’s latest data that prompted a few thoughts…

Jan 16 • Jen Topping

How your YouTube experience depends on who, where & what device

Plus how The Traitors shows why telly should be more bullish; Disney+ adds vertical video; what US audiences watch; and Fox launches a creator studio.

Jan 9 • Jen Topping

Scoring my 2025 predictions

Countdown to Christmas and I've had a rake through what I predicted earlier in the year.

Dec 17, 2025 • Jen Topping

What the WBD deal tells us about Netflix, YouTube, games, and short run series

Is YouTube downgrading older shorts content? Plus Disney does an IP deal with OpenAI while also hitting Google with a lawsuit.

Dec 12, 2025 • Jen Topping

The new gatekeepers

Are we asking the same questions of the new platforms - YouTube, Roblox, Meta and X - as we do of TV broadcasters, studios and film financiers?

Nov 28, 2025 • Jen Topping

Digital Content Forum: some key takeaways

Investment opportunities plus the focus on multiple revenue streams.

Nov 7, 2025 • Jen Topping

Netflix, Spotify, and video podcasts

And how editorial decisions can exponentially drive reach.

Oct 23, 2025 • Jen Topping

Are we having the wrong conversation about YouTube, creators & TV?

Instead, is the tsunami of gen AI slop about to drown us all or create an opportunity for originators?

Oct 17, 2025 • Jen Topping

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