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I read ESG and I have bought his argument day one. I have a YouTube channel. I don’t create I just watch. I was going down that creator road way back in 2011 but that never came to fruition. But the 274 subscribers I have are still there. Are they active? No. Because I’m not. However it raises this question, of the followers you have how many are active?

Hard to advertise to someone who forgets they are subscribed to you. And only remember they are when your content comes in their feed they and then they ignore it. People paid for gym memberships for years -somehow they forgot they were SPENDING money on something they didn’t use.

Another reason MeBeast show isn’t banging like that is YouTube is free, Amazon is not.

And it also has real actors doing real acting things in real shows like Alex Cross. And isn’t much if not ALL of YouTube is what netflix calls “laundry content”?

It’s perfect for not following along with every word.

I just tap my screen and go back a few seconds or scrub the timeline bar. So as much as I hear how netflix should fear YouTube, I don’t buy it. It’s a blind man yelling at a deaf man he’s going the wrong way.

Both companies lie and hide data to suit their needs. And don’t get me started with the amount of scandals so many of these creators seem to all have.

Go on YouTube there’s all these expose videos detailing the very funny business and unethical tactics they do to create content.

Who wants to PAY for that?

Especially if you already get some version of it free. Usually in the same feed is the creator trying to PR his way out of the latest scandal.

Hollywood is used to scandals but from those with equity in the industry. Been around for a while. MrBeast fame is recent.

He wasn’t this known a decade ago. And unlike Hollywood hopefuls he didn’t get to a point where he had to consider how he moved and what he does and how it will be perceived by the public.

There’s still too many unanswered questions (by design) that I don’t buy from this content creator world. Show us the books and shut us up. Otherwise I call BS.

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Thank you! I'm especially taken with the idea of controversy. Advertisers really care what content their brand appears around - here in the UK, often news and current affairs shows have no advertising as brands don't want to appear next to tragedy and scandal. Same goes on YT and Netflix etc.

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