Cable TV: the costs and volume of ads

In a world with lots of streaming competitors, at what point does the monthly fee plus the amount of ads become unappealing to US subscribers?

This Substack hit another little milestone last week, reaching 2,000 subscribers (well, to be exact, 2,118). Thanks to all of you for subscribing, recommending, and sharing it with your colleagues.

I started posting weekly last September, and then bi-weekly in March. The goal remains the same: to help producers understand the changing nature of the TV, f…