To give an answer to your poll question : I checked other. My answer is:Ego. Because I don’t understand their strategy. They spend a ton of money on their shows and movies, but tell no one about them. This feel contradictory to a studios practice of promoting and marketing their hard work and expensive projects. Personally, I love their stuff. They feel more like HBO than HBO at times.
To expand and lure customers into their ecosystem, waiting for the time is ripe to monetise the first-party data and sell ads— this can also be carried out with a privacy-first strategy.
Yes, this is my thought too. But to that end I’m still so surprised at the lack of licensed content available as part of the Apple TV subscription. The originals are great, just a TV in offering for the price. Perhaps a purchase of another streamer may sort that issue…
Agree, the lack of content is still mind-boggling... that said, despite the lack of content, I personally think there is relatively much good-quality content on Apple TV+. Wonder if/when HBO (without the Discovery part) will soon be up for sale?
To give an answer to your poll question : I checked other. My answer is:Ego. Because I don’t understand their strategy. They spend a ton of money on their shows and movies, but tell no one about them. This feel contradictory to a studios practice of promoting and marketing their hard work and expensive projects. Personally, I love their stuff. They feel more like HBO than HBO at times.
Thank you for the shoutout!
To expand and lure customers into their ecosystem, waiting for the time is ripe to monetise the first-party data and sell ads— this can also be carried out with a privacy-first strategy.
Yes, this is my thought too. But to that end I’m still so surprised at the lack of licensed content available as part of the Apple TV subscription. The originals are great, just a TV in offering for the price. Perhaps a purchase of another streamer may sort that issue…
Agree, the lack of content is still mind-boggling... that said, despite the lack of content, I personally think there is relatively much good-quality content on Apple TV+. Wonder if/when HBO (without the Discovery part) will soon be up for sale?