When you have spent years making high budgeted projects for streamers/theaters/etc. you WILL face internal and external questions of: wait… you’re making YouTube videos? Have you failed? Can’t you get your projects funded/commissioned anymore?
Im building a direct to consumer business right now. 90% the people I talk to about this plan look at me like I’ve lost it. The other 10% want to join me.
Also, there’s a tendency in legacy media to not believe a project is real until there’s a press release. And there won’t be a press release for your YouTube series even if it gets 10x the viewership it would have on Netflix.
Lastly, it’s a psychological barrier in that it requires a shift in thinking. We (legacy media producers) are used to planning and budgeting based on raising funding and getting commissions. This gives us the resources we think we need to make something, and the psychological permission to go do it. Now, instead of self-starting to develop, we need to self-start to MAKE and DISTRUBUTE and MARKET. That takes a shift in thinking, a shift in financial planning, and a shift in behavior.
YES. There is a powerful psychological barrier.
When you have spent years making high budgeted projects for streamers/theaters/etc. you WILL face internal and external questions of: wait… you’re making YouTube videos? Have you failed? Can’t you get your projects funded/commissioned anymore?
Im building a direct to consumer business right now. 90% the people I talk to about this plan look at me like I’ve lost it. The other 10% want to join me.
Also, there’s a tendency in legacy media to not believe a project is real until there’s a press release. And there won’t be a press release for your YouTube series even if it gets 10x the viewership it would have on Netflix.
Lastly, it’s a psychological barrier in that it requires a shift in thinking. We (legacy media producers) are used to planning and budgeting based on raising funding and getting commissions. This gives us the resources we think we need to make something, and the psychological permission to go do it. Now, instead of self-starting to develop, we need to self-start to MAKE and DISTRUBUTE and MARKET. That takes a shift in thinking, a shift in financial planning, and a shift in behavior.
I’m done ranting, I have to go make something.
P.S. I’ve really been enjoying your posts about producers and YouTube. Please keep them coming!
Thanks for the mention Jen! Lovely to meet you in real life at Create London, and loved the fact that we Substackers got to open and close the show.
Thank you, Jen! And right back at ya! 😁