Google's strategy for search and how it can make or break IP owners & publishers

Plus an analysis of recent decisions by Warner Bros. Discovery and some data on the impact of Tubi's UK launch.

This week, I’ve focussed on search engines (and Google in particular), as it is an area that doesn’t often feel central to TV and film producers, however it is hugely influential in getting audiences to shows, and will become even more so as producers continue to build direct-to-consumer relationships.

I’ve also included an insightful piece on the strat…