A new US microdrama company shows the importance of building a fandom

Plus are we in an AI bubble? Also, Paramount's UFC deal and how streamers are chasing live hits.

I paused my free weekly Friday newsletters for the past three weeks while on leave, and unsurprisingly there have been lots of goings on that are important for producers to be aware of - too many to fit into one newsletter. Instead, I’m aiming to include these points over the coming weeks - so more to come on YouTube and measurement, the continuing fall…